In fact, Slack became the fastest growing SaaS of all time, which led to a Salesforce acquisition. We set out to understand how the idea for an internal communication tool grew into a successful one. While still privately owned, Slack had an evaluation of over $1 billion (also known as a unicorn). Maybe that’s why Slack rose quickly to a special work tool. Its tagline encourages workers to “be less busy” by communicating better.Įasy access to people and information doesn’t just make work fun, it makes it a lot easier.
Its reputation as a fun work app that unifies people, by organizing searchable information in channels. In just a few short years, the business messaging app Slack established itself as a communication hub.
Slack began as a humble internal communication tool for a failed online game and ended up the fastest growing SaaS. Slack’s product strategy put it on a trajectory for success.
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